Monetizing Attention

We’re living in a new golden age of content creation, where talented creators have more tools than ever before to make and share their work. But while the internet has become a great way for many people to express themselves and find an audience, it’s still difficult for creators to monetize their work in a sustainable way. 

Social media is an incredible tool for building networks, but it also has an incredibly short half-life.

Most of us know that distribution is the most important thing on the internet. Without it, you are not seen. Today we battle the weight of distribution versus ownership, the ability to monetize directly or through others. Everything feels binary. I think a lot of this has to do with the fact that while distribution is preferred over all else, the missing link is both knowing and having the ability to engage your customers at scale. Sure you can have an email or a relationship with customers on the platform… but how do you build a connection in a more cohesive way? How do you meet your customers where they’re at, but also bring them together?

I think NFTs can solve this.